The Evolution of Ad Tech
Going from Mad Men to Math Men. How technology has fundamentally changed the art and science of advertising.Once upon a time the marriage of advertising to media was a simple party for two. And even...
View ArticleNavigating Planet Ad Tech
A guide for marketersThe allure of ad technology is simply the promise that, at long last, we can present the right online ad, with the right message, to the right person. For the right price.
View ArticleFacebook’s Like Buttons Will Soon Track Your Web Browsing to Target Ads
Facebook’s “Like” buttons have been logging data on our browsing for years – now the company will start using that data to target ads.Facebook’s ad targeting algorithms are about to get a new firehose...
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